Film Market Online to Unlock Industry at 2021 FIFF

Film Market Online to Unlock Industry at 2021 FIFF

The 38th Fajr International Film Festival is announcing the launch of the Film Market Online, a standalone online market created to support the film industry and help professionals. The online-only version is intended to mimic the market experience with live and real-time meetings.

Nearly 400 agents, experts and guests from local and international distribution companies are expected to take part in these virtual meetings. The movers and shakers of the industry will have the chance to discuss and acquire rights to films across a range of categories. Iranian cinema will be strongly represented this year.

The market will focus a spotlight on various genres including documentary, feature, and short films, where attendees and guests will be talking to film makers and producers to generate leads and identify the best screening prospects. All movies have barcodes with no direct access to guests and distributors. Subscription is free for a month and after that there is a fixed term of six months for accessing the movies.

The Film Market Online is where content made by a host of local and international professionals, such as video production companies, producers, broadcasters, commercial enterprises and start-ups is up for grabs for distribution rights. Iranian companies are allowed to take part if they have movies in selected categories.

The online-only Film Market will be hosted on the film industry platform Cinando and in collaboration with the Shift 72 Company. As a complete database of attendees, it is the premier network offering film professionals the best tools to navigate the film industry for contacts, films, projects in development, market screening schedules, market attendees, and screeners. Cinando exists in many prestigious festivals such as Cannes, Toronto, Warsaw and Tallinn Black Nights.

The 2021 FIFF is scheduled to get underway in the Iranian capital from May 26 to June 2. This year’s event is presided over by Iranian film director and screenwriter Mohammad Mehdi Asgarpour. The festival, widely considered one of the most prestigious and influential in Asia, Europe and Greater Middle East, was forced to cancel its 2020 edition amid the global pandemic.


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